Marianne, Guillaume and Camille are undergraduate students in graphic design at Laval University. As part of a project of information visualisation, they had to choose a topic, then imagine it incontext in order to popularize it appropriately. Doing nothing by half, they went from a poster to an animated video in order to better fit in with the reality of a festival from distance. The topic, meanwhile, is originated from a common interest for the environment and the impact of consuming animal products.