Conference

La mise en marché végane et ses secrets (Vegan marketing and its secrets) [French presentation]


September 30, 2023 15 h 00 min -

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Soulaf Slaoui

Join us at this captivating lecture during the Montréal Vegan Festival, where we’ll explore the secrets of successful vegan marketing. In a world moving towards more sustainable food choices, vegan start-ups need to understand how to reach a wider audience, including flexitarians.

The rise of vegan cuisine has opened up many opportunities for eco-conscious entrepreneurs. However to succeed in today’s competitive market, it’s crucial to go beyond the strictly vegan customer base. This lecture will explore practical strategies for developing products that appeal to flexitarians, who seek to reduce their consumption of animal products while favouring a plant-based diet.

From creating innovative products to effective communication and intelligent market positioning, we will cover the essential steps to winning over flexitarians and expanding your customer base. Join us to learn how to combine creativity, sustainability and commercial success in the exciting world of vegan marketing.

Don’t miss this opportunity to hear innovative ideas and practical advice that will help you take your vegan start-up to the next level, whilst contributing to a more sustainable future for the planet and the creatures that inhabit it.